Jeep is setting ambitious goals for the growth of its plug-in hybrid electric vehicles (PHEVs) in the U.S. market. The brand, under the leadership of CEO Antonio Filosa, aims to increase sales of PHEVs by as much as 50% this year. With a target of selling 160,000 to 170,000 PHEVs in the U.S., Jeep is positioning itself as a key player in the transition from traditional gas-guzzling SUVs to all-electric vehicles.
Jeep sees PHEVs as a crucial bridge in the adoption of electrified vehicles. These vehicles combine an internal combustion engine with EV technologies, offering consumers a transition option before fully committing to all-electric models. The anticipated sales figures for Jeep’s PHEVs this year would surpass industry forecasts and reflect a significant growth compared to the previous year.
Diversifying the Product Lineup
In response to tightening emissions and fuel economy standards, Jeep has strategically incorporated PHEVs into its product lineup. The upcoming launches of the Wagoneer S EV, the Wrangler-like Recon, and a replacement for the Cherokee midsize SUV demonstrate the brand’s commitment to offering a diverse range of electrified options to consumers. Additionally, Jeep plans to introduce plug-in “range-extender” models to its gas-powered Wagoneer and Grand Wagoneer large SUVs in 2025.
Hybrids, PHEVs, and Future Plans
Both hybrids and plug-in hybrids have become integral components of Jeep’s strategy to meet evolving market demands. The company is evaluating the introduction of traditional hybrid vehicles in addition to its existing plug-in models to cater to a broader consumer base. Stellantis’ focus on a mix of EVs, PHEVs, and internal combustion engine vehicles reflects a comprehensive approach to address the shifting landscape of the automotive industry.
As an innovative addition to its lineup, Jeep is preparing to launch range-extender electric vehicle models. These REEVs operate uniquely by functioning as zero-emissions EVs until the battery is depleted, at which point an electric onboard generator powered by a V6 engine takes over. The upcoming Ram Ramcharger full-size pickup truck is expected to be the first REEV vehicle from Stellantis, offering a versatile and efficient option for consumers.
Jeep’s strategic approach to embracing PHEVs and REEVs showcases the brand’s commitment to innovation and sustainability. By offering a diverse range of electrified vehicles, Jeep aims to meet the evolving needs and preferences of consumers while contributing to a more environmentally conscious future. With a clear game plan and a focus on meeting volume targets, Jeep is poised for success in the rapidly changing automotive landscape.
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