In today’s world, Avid traveler Lora Bowler is adjusting her vacation spending habits. Despite having spent more than anticipated in 2023, including on travel, she is now trying to cut back on expenses. Like many others, she has turned to travel hacks and benefits to reduce costs. One of the popular trends she, along with a growing number of people, has adopted is purchasing hotel day passes as a more economical way to enjoy luxury amenities without the hefty price tag of staying overnight.
Hotel day passes offer guests the opportunity to access resort amenities without having to book a room. Bowler, for instance, has enjoyed booking daybeds, poolside services, and even found passes that include a designated workspace for her husband. This allows them to experience the lavish feel of a five-star hotel without the expense of an overnight stay. Hotels and third-party partners are increasingly making day passes more accessible to cater to budget-conscious travelers seeking luxury experiences without breaking the bank.
The cost of a luxury hotel room in the U.S. from January to April this year averaged around $400 per night. These rates are slightly higher compared to the same period last year. However, luxury hotel rates are expected to rise significantly in July, with projections indicating an 85% increase compared to pre-pandemic levels in 2019. As travelers start to prioritize their vacation budgets over other consumer goods, the popularity of day passes as a more affordable alternative has seen a notable uptick.
According to a survey by Booking.com conducted in July 2023, a majority of respondents stated that their cost of living would influence their travel planning for the upcoming year. More than half expressed a willingness to pay for accommodation upgrades. In the United States, many travelers are open to purchasing day passes to access amenities at luxury hotels without staying overnight. This shift in consumer behavior towards experiential luxury and value for money has driven the demand for day passes as a cost-effective way to enjoy upscale facilities.
Industry Response
Hotels like the Virgin Hotels New York City have embraced the day pass concept by offering access to their rooftop pool as a standalone amenity. Customers can savor the stunning views of the city skyline while lounging by the pool or opt for upgraded experiences like cabanas with personalized services and complimentary refreshments. Partnering with platforms like ResortPass, which specialize in providing discounted day-pass access to luxury hotels and resorts, has enabled hotels to tap into a new revenue stream while catering to a growing market of day guests seeking premium experiences.
ResortPass, with its stronghold on the day-guest market, serves as a bridge between travelers and luxury hospitality properties by offering a diverse range of day-pass options across various locations. With plans to introduce a membership-like program for frequent day pass users, the platform aims to enhance the experience and benefits for its customers. The average ResortPass customer spends approximately $165 on all-day access, indicating a willingness to indulge in additional amenities onsite. As the travel landscape continues to evolve, day passes are poised to remain a popular choice for budget-conscious travelers seeking upscale experiences without the commitment of an overnight stay.
By adapting to changing consumer preferences and providing more accessible options to enjoy luxury accommodations, hotels and third-party platforms are catering to a new generation of travelers looking for exceptional experiences at affordable prices. With day passes offering a glimpse into the world of luxury without the hefty price tag, travelers like Lora Bowler can continue to enjoy the perks of a five-star experience while staying within their budget constraints.
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