In the world of fashion, trends come and go, but the concept of “quiet luxury” has made a strong comeback under a new name: old money style. This trend, characterized by expensive materials in understated tones, gained popularity following Gwyneth Paltrow’s ski accident trial last March, despite the financial struggles faced by many Americans. While “loud budgeting” initially took the spotlight, urging consumers to be more mindful of their finances, experts believe that quiet luxury, now rebranded as old money style, is still thriving. This new iteration of quiet luxury emphasizes a timeless and classic aesthetic, regardless of generational wealth.

According to Sonya Glyn, editor of Parisian Gentleman, the appeal of old money style lies in its classic and easy-to-wear clothing, providing a sense of familiarity and comfort. Whether it’s through quiet luxury, classic prep, or even a “mob wife” aesthetic, the old money style reflects the current economic climate, particularly in light of the Covid pandemic’s impact on financial disparities. Unlike previous periods of economic prosperity that favored bold colors and flashy logos, the resurgence of old money style focuses on subdued colors and high-end craftsmanship, embodying a sense of discretion and sophistication.

As consumers become more conscious of the environmental impact of fast fashion, the old money style offers a more sustainable alternative. Thomaï Serdari, a professor of marketing at New York University, highlights how this trend encourages individuals, especially young adults, to invest in pieces that can withstand multiple seasons. By prioritizing quality over quantity, quiet luxury advocates for longevity and durability in fashion choices. This shift away from disposable fashion aligns with the growing concern over greenhouse gas emissions and plastic waste generated by the fast fashion industry.

Contrary to the misconception that luxury comes with a hefty price tag, old money style demonstrates that elegance can be achieved through vintage and secondhand finds. By opting for high-quality, timeless pieces, consumers can create a sophisticated and glamorous look without breaking the bank. Carolyn McClanahan, a certified financial planner, emphasizes the importance of investing in quality items that last longer, as opposed to fleeting trends that promote excessive consumption. This approach to fashion reflects a departure from the “keeping up with the Joneses” mentality, encouraging individuals to prioritize value and longevity in their wardrobe choices.

The resurgence of old money style represents a shift towards a more sustainable, timeless, and elegant approach to fashion. By embracing the principles of quiet luxury and investing in quality pieces, individuals can cultivate a sense of sophistication and refinement that transcends fleeting trends. As the fashion industry continues to evolve, old money style serves as a reminder that true luxury lies not in excess, but in the enduring allure of classic craftsmanship and understated elegance.


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