Toyota Motor is currently exploring the possibility of expanding its U.S. truck lineup to include all-electric or plug-in hybrid electric versions of its popular Tacoma and Tundra pickups. Jack Hollis, executive vice president of Toyota Motor North America, stated that the company is carefully evaluating the demand from customers and the changing federal emissions and fuel economy regulations to determine the most viable options for the future.

Focus on Customer Demand

Hollis emphasized the importance of understanding customer preferences and needs in order to make informed decisions about the expansion of Toyota’s truck footprint in the United States. He mentioned that Toyota is considering not only updating existing models like the Tundra and Tacoma but also introducing new models to meet the evolving market demands.

While Toyota has previously discussed the development of battery-electric vehicles (BEVs), including a midsize pickup model similar to the Tacoma, the company is now also exploring the potential for plug-in hybrid vehicles (PHEVs). This marks a significant shift in Toyota’s approach towards electrification, as the automaker aims to address the growing trend towards electric vehicles in the market.

Earlier this year, Toyota announced a significant investment of $1.3 billion in a Kentucky plant to produce a new all-electric, three-row SUV specifically designed for the U.S. market. Additionally, the company’s Thailand president confirmed plans to produce a BEV version of the small Hilux pickup for global markets, signaling Toyota’s commitment to expanding its electric vehicle offerings worldwide.

In his statements, Hollis expressed enthusiasm for the electric Hilux model but refrained from speculating about its potential availability in the U.S. market. However, he confirmed that Toyota is actively exploring both BEV and PHEV versions of the Tacoma and the full-size Tundra, indicating a comprehensive approach towards electrification across different segments of the truck lineup.

Despite the growing interest in electric pickups, the current market landscape shows that all-electric models are primarily positioned as luxury vehicles rather than mass-market options. With prices ranging from $50,000 to over $100,000, the sales of these vehicles have somewhat slowed down after an initial surge in availability. Notably, there are currently no plug-in hybrid electric pickups available for sale in the U.S., although Stellantis’ Ram brand is expected to introduce an “extended-range” plug-in vehicle later this year.

Toyota’s strategic evaluation of its truck lineup expansion reflects a broader trend among automakers to reassess their product portfolios in response to the evolving regulatory environment. With the Biden administration implementing revised emissions rules that account for hybrid and plug-in hybrid electric vehicles, companies like Toyota are adjusting their plans to align with the changing landscape of the automotive industry.

Toyota’s assessment of potential all-electric and plug-in hybrid options for its U.S. truck lineup underscores the company’s commitment to innovation and sustainability in the automotive sector. By staying attuned to customer preferences, regulatory changes, and industry trends, Toyota aims to position itself as a leader in the transition towards electrification while meeting the diverse needs of consumers in the American market.


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